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The Sale: The Number One Strategy to Build Trust and Create Success

The Sale: The Number One Strategy to Build Trust and Create Success

by Jon Gordon, Alex Demczak
The Sale: The Number One Strategy to Build Trust and Create Success

The Sale: The Number One Strategy to Build Trust and Create Success

by Jon Gordon, Alex Demczak


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The #1 strategy to build trust and create success

In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.

The authors tell the story of Matt Williams, a sales representative for Turnbow Technologies, an aviation technology company founded by his grandfather. Matt encounters many obstacles both personally and professionally, and ultimately finds himself in a struggling marriage, an unfulfilling job, in a desperate search for answers, and at the crossroads of a major decision that will determine his future. Matt meets an unlikely mentor, who may just have the answers Matt seeks, as he faces the biggest decision and test of his life. The Sale follows Matt as he learns:

  • Why his pursuit of financial success at the expense of his family and the people he loves is counterproductive
  • The power of integrity, trust, and consistency
  • Powerful ways to create fulfilment and real success that endures

Perfect for managers, sales professionals, and teams that are seeking durable, reliable, and powerful strategies for success at work, The Sale also belongs on the bookshelves of anyone looking for insightful ways to achieve their goals and realize their greatest potential.

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Product Details

ISBN-13: 9781119762690
Publisher: Wiley
Publication date: 04/26/2022
Series: Jon Gordon
Pages: 176
Sales rank: 187,717
Product dimensions: 8.50(w) x 5.60(h) x 1.00(d)

About the Author

JON GORDON has inspired millions of readers around the world. He is the author of 26 books, including five children’s books and twelve best-sellers: The Energy Bus, The Carpenter, Training Camp, You Win in the Locker Room First, The Power of Positive Leadership, The Power of a Positive Team, The Coffee Bean, Stay Positive, The Garden, Relationship Grit, Stick Together, and Row the Boat. He is passionate about developing positive leaders, organizations, and teams. Visit him at

Table of Contents



1 Matt’s Crazy Life 1

2 The Company of the Century 7

3 The Future of Turnbow Technologies 13

4 Stress at Home, Work, and Life 19

5 Mandatory Vacation 27

6 A Chance Meeting 33

7 The Trip 39

8 The Big News 45

9 The Four Laws 51

10 Law #1: Integrity Builds Trust 59

11 Growth 73

12 Law #2: Integrity Allows for Long- Term Success 83

13 Law #3: Integrity = Your Best Self 91

14 Law #4: Integrity Frees You to Live 97

15 Thrive Airlines 105

16 The Sale 113

17 The Decision 119

18 The Vote 125

19 The New CEO 129

20 The First Speech 135

Epilogue 141

The Four Laws of Integrity 143

Resources for The Sale 145

Other Books by Jon Gordon 147

Also by Alex Demczak 155

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