The Sales Innovation Paradox: Harnessing Modern Methods for Optimal Sales Performance

Why can't sales seem to catch up with innovation?

In The Sales Innovation Paradox, Howard Dover uses his decade of experience as a sales technologist and professor to answer the question: Why has investment in salesperson training and a huge transformation of available technology in the last decade not resulted in more efficacy in the modern sales world for most companies?

In addressing this paradox, Dover discusses:

- How to develop modern sales methods to become a sales disruptor

- How digit...