The Sandler Rules for Sales Leaders: Forty-Nine Timeless Selling Principles... and How to Apply Them

The definitive resource for effective sales leadership, based on the proven principles of the Sandler Selling System.



Here's a mystery. We have a common language and a common process for every single department in the organization . . . except sales. Everyone in accounting talks the same language. In marketing, there's a very analytical process by which team members agree to measure the results. In operations, or engineering, or any other part of the organization you care to name, everyone a...