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The Science of Influence: How to Inspire Yourself and Others to Greatness

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A CRUCIAL SKILL TO DEVELOP

One of the most crucial skills for everyone to develop is influence. Without it, human relations are ineffective at best, and disastrous at worst.

Whether you’re trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing—if you lack the skill of influence, you will be unable to convince yourself or anyone else.

The human mind is like a titanium lock. If you communicate po...