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The Science of Persuasion: Mastering influence in negotiations

By Ahmed Musa
Unabridged — 4 hours, 48 minutes
Audiobook
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By Ahmed Musa
Unabridged — 4 hours, 48 minutes
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The Science of Persuasion provides a deep dive into the principles of influence and persuasion, equipping readers with the tools to master the art of negotiation. From understanding the key principles of reciprocity and commitment to leveraging the power of framing and anchoring, this book explains how to use psychological techniques to sway decisions and achieve favorable outcomes in any negotiation scenario.

Whether you're negotiating with clie...