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The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy
Paperback
$38.99
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Looking to understand the science behind modern shopping and lead retail innovation?
The Science of Shopping is a practical and aspirational guide for midcareer retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multiawardwinning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.
You'll learn ho...
The Science of Shopping is a practical and aspirational guide for midcareer retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multiawardwinning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.
You'll learn ho...
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