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The Selfish Servant: Inspirational Lessons from a Visionary CEO to Create Extra-Ordinary Life
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From humble beginnings in the rural South to becoming a Morehead-Cain scholar at UNC-Chapel Hill, Antonio McBroom was always determined to achieve his C.E.O. dream of Creating Extra ¿ Ordinary life. The only thing he didn't expect was that a minimum wage ice cream scooping job would lead him there.
Presented with a chance to franchise his own Ben & Jerry's, McBroom “scooped his way” to the top before co-founding his company, Primo Partners, in 2008. Within 15 years, he grew a single scoop sh...
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