The Selling Edge: Winning over Today's Business Customers

Today's marketplace is a fast-changing and highly competitive environment. With the downsizing of corporate America, businesses are being called upon to do more with less, and must work longer and harder to maintain and increase their sales. This book breaks new ground by concentrating on challenges facing the sales manager, detailing the steps to be taken to develop a high-performance sales organization. Focusing on business-to-business selling, it takes a comprehensive look at top perform...