The Selling Point

Darby Zamora has always gotten by with work that suits her unique way of life, but success hasn't exactly come easy. A former bridal seamstress, Darby gave up making custom gowns years ago. Her heart was always too big for her business's pocketbook, until she comes up with a way to make an old business new again: The Un-Do Wedding Boutique.

Selling dresses online in her bridal consignment shop has merchandise flying off the virtual shelves. People are lining up not only to buy the dress over...