The Serving Mindset: Stop Selling and Grow Your Business

The Serving Mindset: Stop Selling and Grow Your Business

by Brock Farnoosh
The Serving Mindset: Stop Selling and Grow Your Business

The Serving Mindset: Stop Selling and Grow Your Business

by Brock Farnoosh



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What if you could stop selling altogether and grow your profits? With The Serving Mindset, you’ll learn how to serve, elevate your business success, and feel great about it!

Targeted to business owners and entrepreneurs who are very good at what they do but feel guilt and shame around selling and sales and therefore limit their own success and overall possibilities, The Serving Mindset: Stop Selling and Grow Your Business positions selling as serving and takes readers through the process of why and how to acquire this “serving mindset” and put it into practice.

For readers who hate sales, The Serving Mindset will help you diagnose the source of the issue, understand how your mindset affects your sales directly, and discover a fresh approach to selling as serving—an essential lesson for enabling any business to explore maximum levels of prosperity.

Using case studies as well as the experience of the author and that of her professional-coaching clients, The Serving Mindset is sure to change how readers view selling, serving, and growing. The powerful insights and applications in this book are game-changers for every business owner and entrepreneur who wants to attract and secure ideal customers and premium clients while maintaining integrity to his or her own core values.

Product Details

ISBN-13: 9781510741966
Publisher: Skyhorse
Publication date: 11/06/2018
Format: eBook
Pages: 208
File size: 565 KB

About the Author

Farnoosh Brock left her successful career at a Fortune 100 technology corporation to start her own company, Prolific Living Inc., to pursue her life’s work through writing, creating, and speaking. Her mission is to enable and empower you to achieve your highest possibilities in life through her mindsets, systems and methodologies. She’s also an expert green juicer, an Ashtanga yogini, and a devout world traveler. Brock is also the author of The Healthy Juicer’s Bible and The Healthy Smoothie Bible, both of which continue to be favorites in the juicing and smoothie community.

Table of Contents

Foreword Michael Bungay Stanier XI

Introduction: Does This Apply to You? XIII

My Story 1

The Problem is in Your Thinking 7

How Do You Think about Sales? 7

Why We Hate Sales So Much 10

But First We Have to Decide 16

The Premise of this Book 19

Can You Hear the Heartbeat of Your Business? 19

The Missing Piece 23

Mindsets and Limiting Beliefs 29

What is a Mindset? 29

Abundance vs. Scarcity 31

Guiding Principle: Your Mindset Must Enable Your Path at All Stages of Life, Not Block It 34

Doing the Mindset Work 36

What are Limiting Beliefs and Guiding Principles? 37

The Five Mindsets 40

Mindset 1 You Are Not Selling. You Are Serving. 41

Guiding Principle: Serving is Your Competitive Advantage 43

Limiting Belief One: "Sales is Sleazy. I Don't Want to Be Sleazy." 45

Limiting Belief Two: "Sales is So Hard. Sales is Such a Struggle." 49

Guiding Principle: You're Not Selling Anyway 52

Is Serving Right For You? 58

Mindset 2 Enable Your New Identity to Emerge. 61

Limiting Belief: "If I Get Good at Sales, I Won't Be Able to Stay Technical." 67

Guiding Principle: Your Expanded Identity Clears the Way to Your Profitable Business 70

Mindset 3 Care About Your Prospects and Show It. 73

Limiting Belief: "I'm Not Good with People. I'm an Introvert. I'm Shy. I'm X." 81

Guiding Principle: Infuse Your Curiosity with Empathy 86

Mindset 4 Charge Appropriately For Your Services. 97

Limiting Belief One: "If I Can't Make a Small Sale, How Can I Possibly Make a Big One? Obviously, I'm Already too Expensive." 104

Limiting Belief Two: "People Won't Pay for the Higher Price, Because They Can Get it Cheaper Elsewhere." 109

Limiting Belief Three: "Who Am I to Charge High Prices? I Feel Guilty about Charging a Lot. I Feel Shame Around Receiving Money." 116

Limiting Belief Four: "I Might Offend Them With My High Prices." 123

Guiding Principle: Insist on a Commitment that Matches the Investment. 126

Mindset 5 Address Voiced and Unvoiced Objections. 129

Limiting Belief One: "If I Don't Address it, it Will Go Away on its Own. It Will Sort Itself Out." 142

Limiting Belief Two: "It's None of My Business to Probe Into Their Budget, Their Reasoning, Their Excuses. It's Impolite to Go There." 144

Limiting Belief Three: "If They Don't Say Anything, Then They Must Not Have Any Questions or Objections." 152

Guiding Principle: Discover the Gift in Every Objection 155

Mindsets In Action 159

Guiding Principle: You Must Dismantle Your Limiting Beliefs and Start Fresh 159

The Marketing Myth and the Confidence Ladder 164

Don't Let Them Give Serving a Bad Name 170

Love Your Prospects Regardless 173

Conclusion 179

Acknowledgments 187

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