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The Southwest Airlines Way
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Management lessons from the world's most profitable airline
"If you want to understand how one organization can change the competitive rules of the game for an entire industry, read this book." -James L. Heskett, Baker Foundation Professor, Harvard Business School, and coauthor of The Value-Profit Chain
Fortune magazine calls Southwest Airlines "the most successful airline in history." With a market value greater than the rest of the US airline industry combined, Southwest Airlines is an ama...
"If you want to understand how one organization can change the competitive rules of the game for an entire industry, read this book." -James L. Heskett, Baker Foundation Professor, Harvard Business School, and coauthor of The Value-Profit Chain
Fortune magazine calls Southwest Airlines "the most successful airline in history." With a market value greater than the rest of the US airline industry combined, Southwest Airlines is an ama...
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