The Startup of Seinfeld: A Multimedia Approach to Learning Entrepreneurship

What can be learned from TV show characters? Did you know they can help you build a better business? In The Startup of Seinfeld, you'll learn about the best-and worst-entrepreneurship strategies. What can Kramer teach us about the entrepreneurial process? Does George's risk-taking make him a better entrepreneur than Jerry? Which entrepreneurial trends does Elaine miss? Written by R. Scott Livengood, a professor of strategy and entrepreneurship, this humorous entrepreneurship guide examines ...