The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

by Annette Simmons


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Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business

Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

Product Details

ISBN-13: 9781541673496
Publisher: Basic Books
Publication date: 10/08/2019
Edition description: Reprint
Pages: 368
Product dimensions: 5.55(w) x 8.25(h) x 1.30(d)

About the Author

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

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The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling 4.3 out of 5 based on 0 ratings. 23 reviews.
Guest More than 1 year ago
Annette Simmons is thoroughly convincing in her assertion that the best way to influence and inspire others is to tell stories. Unfortunately, she is a bit heavy-handed on the 'why' of storytelling, which she explains in depth in every chapter, and a shade light regarding 'how' to accomplish her lofty goals. Simmons explains that telling people an engaging story is far more persuasive than reciting facts and figures, or showing a PowerPoint presentation. To illustrate her position, Simmons uses good stories and parables as examples. She describes the six categories of stories you can use to connect with and influence people, and she offers suggestions on how to become a prolific, entertaining storyteller. This is not a typical 'how-to' book with lists of things to do, but it is instructive and useful. We recommend it to anyone who is interested in the art of persuasion or who loves a good yarn.
mgushuedc More than 1 year ago
This is the single best book  out there on how storytelling can strengthen not just  any presentation but also our connections with other people and bring to light our common goals, interests and humanity.
A_Sloan More than 1 year ago
I will put this on my list of top ten books on personal development. A how-to book on influencing others that begins with self-reflection and the integrity required to project authenticity and believability. This book is very well done, and I see how it earned its spot in the "100 Best Business Books of All Time." Much like Michael Jeffreys (who wrote Success Secrets of the Motivational Superstars) Annette Simmons is not a fan of technique. That is to say, she believes that only basic goodness, honesty, and strong character can produce influence. This book is not exactly a how-to book in the sense that it directs the reader on specific tips for becoming a better storyteller, but rather, encourages a new way of thinking – which is thinking non-linearly, from multiple perspectives, and away from facts. As author Annette Simmons notes, “People don’t want more information.  They are up to their eyeballs in information.  They want faith—faith in you, your goals, your success, in the story you tell.” Stories get past the rational, critical mind and mines deep down into our emotions at an unconscious level. A good story induces a state of trance whereby the critical conscious mind becomes engaged in the narrative, allowing the moral/meaning of the story to sink into the unconscious unchallenged. It then influences their perception, thoughts, feelings and behavior. I've had friends tell me they think storytelling is a strength of mine. After reading The Story Factor, I hope they are right. I know what I have to do to improve, anyway... and that is always a good thing.
DaveShearon on LibraryThing More than 1 year ago
I am particularly taken with the idea that there are certain stories we each need to be able to tell: who I am, why I am here, vision, values-in-action, etc. We've all got stories, most of us just haven't polished them and thought about there strongest points and where they best fit.
Miss_Birdie More than 1 year ago
I have always liked this book; it is timely no matter if it's 1914 or 2014, stories have always been used as a teaching tool throughout the centuries.  This book jump starts the process and explains HOW to become a good story teller instead of merely giving vague clues as to how the average person can actually accomplish and succeed at getting a point across with a story.  Wish I could give a copy to my boss who cannot seem to motivate or connect with any of his employees!
CorporateShrink More than 1 year ago
I recommend this book over and over and over-- to people applying for jobs to prepare for interviews, to managers and leaders, to parents teaching their children values, etc. A must!
Anonymous More than 1 year ago
This is one of the must-have books for those who delve into business, storytelling or both.  Simmons describes the six stories that we all need to make a difference in the world.
MLJackson1 More than 1 year ago
This is a great book.  I have used it to teach storytelling, when conducting workshops, and when I present information on the importance of story.  
Anonymous More than 1 year ago
chugs More than 1 year ago
Annette Simmons has written an informative book about using storytelling
Anonymous More than 1 year ago
Paul_Andrew_Smith More than 1 year ago
One of my favorite business books ever! And I've been reading them for 30 years.
Anonymous More than 1 year ago
Brave and inspiring!
Anonymous More than 1 year ago
Inspirational and fun to read!
leha More than 1 year ago
The Story Factor is not only a great read, but full of some of the most powerful information you can get on how to influence any kind of conversation you are having, from the personal to mass engagement. I refer to this book often and consider it one of the best in my library.
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Guest More than 1 year ago
I first read this book when I was researching for my master's degree - and although I was writing an academic paper, this book supported both my academic needs and practitioner needs, since I also was teaching management classes at the time. Recently, this book has again garnered my interest as my work now is focused on improving communications within our 14000+ person company. And I recently attended a seminar where the speaker particularly cited this book, so I know it's not just me.
Anonymous More than 1 year ago
I was under the mistaken impression that this came with an actual physical book, but it doesn't. And according to B&N policies there are no refunds on digital orders. Not only that it's more expensive than the Amazon version and DRMed so if you don't own a nook (which I don't) you can't put it on other devices and can only read it by going to the B&N website. Don't make the same mistake I did.