Most Helpful Customer Reviews
The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling based on 0 ratings. 1 reviews.
I first read this book when I was researching for my master's degree - and although I was writing an academic paper, this book supported both my academic needs and practitioner needs, since I also was teaching management classes at the time. Recently, this book has again garnered my interest as my work now is focused on improving communications within our 14000+ person company. And I recently attended a seminar where the speaker particularly cited this book, so I know it's not just me.