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The Storyteller's Advantage: How Powerful Narratives Make Businesses Thrive
Hardcover
$30.00
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A practical guide to unlocking the secrets of great storytelling that will give any business leader an edge against the competition
Winner of the Porchlight Business Book Award for Innovation & Creativity
For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today’s ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage—it’...
Winner of the Porchlight Business Book Award for Innovation & Creativity
For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today’s ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no longer just a competitive advantage—it’...
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