The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer

The world needs more storytellers.

Storytelling is an inherently innovative activity.

When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.

For individuals, crafting stories is the primary way we can make sense of the world and our place in it.

The Strategic Storyteller is a comprehensive, practical guide...