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The Study of the Linguistic Landscapes: Shanghai as an international metropolis

By Jian Li, Zhenglyu Zhou (Translator), Shuo Yang (Translator)
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$129.00
By Jian Li, Zhenglyu Zhou (Translator), Shuo Yang (Translator)

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This book sheds light on various modes and dimensions of the linguistic landscape to fulfill diverse functions, transcending sociolinguistics to integrate with urban public image theory. This integration shapes city images and embodies the personalized innovative spirit and humane warmth of international metropolises. This book also applies urban branding theory, together with case analysis and fieldwork methods to study how Shanghai's image as an international metropolis is established thr...