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The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform

The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform

by Grant Baldwin, Jeff Goins (With)


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Do you have a message you want to get out into the world? Have you ever dreamed of speaking for a living? Is there something you have to say but just aren't sure what to do next? The Successful Speaker is a proven, easy-to-follow guide to helping you do just that.

Whether you want to speak at your next board meeting or community gathering, start making some extra money on the side, or become a full-time professional speaker, Grant Baldwin knows how to get you from here to there. Why? Because he's done it himself and has coached over 2,000 speakers.

In The Successful Speaker, you will learn the five-step road map to start and scale a speaking business from the ground up, including

- how to hone your message and know exactly who it's for
- the preparation process to help your next speech move an audience to action
- what it takes to establish yourself as an in-demand expert
- practical steps to finding and booking paid speaking gigs
- how to know when it's time to grow your impact and income

In each chapter, you will get specific action steps and case studies from professional speakers (including some of the most successful communicators in the world) to put you on the fast track to booking gigs, getting paid, and building your speaking platform.

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Product Details

ISBN-13: 9780801094088
Publisher: Baker Publishing Group
Publication date: 02/18/2020
Pages: 288
Sales rank: 582,791
Product dimensions: 5.40(w) x 8.50(h) x 1.20(d)

About the Author

Grant Baldwin is the creator of the popular podcast The Speaker Lab and the online course Booked and Paid to Speak, through which he has trained more than 2,000 speakers. A popular keynote speaker and entrepreneur, he lives near Nashville, Tennessee, with his wife, Sheila, and their three daughters. Visit for more information.

Jeff Goins
is the bestselling author of five books, including Real Artists Don't Starve and The Art of Work. He lives with his family just outside Nashville, Tennessee. His website is visited by millions of people every year.

Table of Contents

Author's Note 13

Introduction: How I Became a Speaker 14

About This Book: What's in It and Who Is This Guy? 19

The Speaker Success Roadmap: Five Steps to Becoming a Successful Speaker 24

Step 1 Select a Problem to Solve 29

1 Choose an Industry 33

2 Identify an Interest 45

3 Speak with Integrity 58

Step 2 Prepare and Deliver Your Talk 65

4 How to Pick the Right Type of Talk 67

5 How to Create a Great Talk 82

6 What to Do before You Step Onstage 99

7 How to Use Technology and Other Tools 116

8 How to Deliver a Talk without Boring Your Audience to Tears 131

9 What to Do after You're Done 151

Step 3 Establish Your Expertise 159

10 Developing a Speaker Brand 161

11 Getting a Great Demo Video 170

12 Setting Up Your Speaker Website 176

Step 4 Acquire Paid Speaking Gigs 185

13 Finding Paid Speaking Gigs 187

14 Reaching Out to Potential Clients 203

15 Closing the Deal 218

16 Customer Service and Repeat Business 232

Step 5 Know When to Scale 243

17 Diversifying Your Income Streams 245

18 Creating Your First Product 257

19 Selling from Stage and Other Ways to Monetize 268

Conclusion 275

Acknowledgments 278

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