The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform

The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform

by Grant Baldwin, Jeff Goins (With)

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Overview

Grant Baldwin is the creator of the popular podcast The Speaker Lab and the online course Booked and Paid to Speak, through which he has trained more than two thousand speakers. A popular keynote speaker and entrepreneur, he lives near Nashville, Tennessee, with his wife, Sheila, and their three daughters. Visit www.TheSpeakerLab.com for more information.

Jeff Goins
is the bestselling author of five books, including Real Artists Don't Starve and The Art of Work. He lives with his family just outside Nashville, Tennessee. His website, www.goinswriter.com, is visited by millions of people every year.

Product Details

ISBN-13: 9780801094088
Publisher: Baker Publishing Group
Publication date: 02/18/2020
Pages: 288
Sales rank: 102,560
Product dimensions: 5.40(w) x 8.50(h) x 1.20(d)

About the Author

Grant Baldwin is the creator of the popular podcast The Speaker Lab and the online course Booked and Paid to Speak, through which he has trained more than 2,000 speakers. A popular keynote speaker and entrepreneur, he lives near Nashville, Tennessee, with his wife, Sheila, and their three daughters. Visit www.thespeakerlab.com for more information.

Jeff Goins
is the bestselling author of five books, including Real Artists Don't Starve and The Art of Work. He lives with his family just outside Nashville, Tennessee. His website www.goinswriter.com is visited by millions of people every year.

Table of Contents

Author's Note 13

Introduction: How I Became a Speaker 14

About This Book: What's in It and Who Is This Guy? 19

The Speaker Success Roadmap: Five Steps to Becoming a Successful Speaker 24

Step 1 Select a Problem to Solve 29

1 Choose an Industry 33

2 Identify an Interest 45

3 Speak with Integrity 58

Step 2 Prepare and Deliver Your Talk 65

4 How to Pick the Right Type of Talk 67

5 How to Create a Great Talk 82

6 What to Do before You Step Onstage 99

7 How to Use Technology and Other Tools 116

8 How to Deliver a Talk without Boring Your Audience to Tears 131

9 What to Do after You're Done 151

Step 3 Establish Your Expertise 159

10 Developing a Speaker Brand 161

11 Getting a Great Demo Video 170

12 Setting Up Your Speaker Website 176

Step 4 Acquire Paid Speaking Gigs 185

13 Finding Paid Speaking Gigs 187

14 Reaching Out to Potential Clients 203

15 Closing the Deal 218

16 Customer Service and Repeat Business 232

Step 5 Know When to Scale 243

17 Diversifying Your Income Streams 245

18 Creating Your First Product 257

19 Selling from Stage and Other Ways to Monetize 268

Conclusion 275

Acknowledgments 278

Customer Reviews