The Three Muscleteers

The Three Muscleteers is the story of Gold's Gym and what's now known around the world as the fitness industry. Not long ago, athletes of most popular sports - football, basketball, baseball - never lifted weights. Coaches and trainers, even doctors, were against it, especially for women. The film Pumping Iron, which made Arnold Schwarzenegger a star, was shot at Gold's Gym.
That, along with the explosion of bodybuilding competitions that followed throughout the '80s was a "big bang" moment...