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The Transition from Sales and Operations Planning to Integrated Business Planning

By George E. Palmatier, Colleen Crum (With)
Hardcover
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By George E. Palmatier, Colleen Crum (With)
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Follow Jack Baxter, President of the fictional Global Products and Services, Inc., as he considers the business advantages of evolving Sales and Operations Planning into Integrated Business Planning. Jack takes steps to launch the IBP initiative and, once again, taps Mark Ryan, General Manager, to lead the effort.

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BusinessMarketing & SalesSales