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The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work

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In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today’s changing workplace.

When was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember?

I’ve received great service from companies that I know didn’t give a damn about my business. You have, too, I’ll wager. How did that happen? Here is one possible answer: an individual cared about customers and ove...