The Umami Strategy: Stand Out by Mixing Business with Experience Design

If you want to stand out in the market you need an experience strategy. Why? Because, even if you don't realise it yet, your clients likely buy experiences from you rather than services or goods. Turning those experiences to your strategic advantage is crucial if you want to make the most of your business. Such a strategy should consist of three things: a powerful experience vision, the 'edges' that will make you stand out, and a set of relevant metrics. In this book, you will find a powerf...