The Unseen Internet: Conjuring the Occult in Digital Discourse

How the intersection of magical thinking and technological innovation helped to form digital culture, both past and present.

Our contemporary digital landscape often reflects a strange logic: Elon Musk believes there’s a one-in-a-billion chance that we are not living in a computer simulation. People argue about culturally collective false memories popularly known as “Mandela Effects.” And various factions engaged in a magic meme war leading up to the 2016 election. In The Unseen Internet, Sh...