The Upside Within Reach: A New Way to Create a Prosperous Business

This book introduces a new way for executives, business owners, and entrepreneurs to boost profits, grow revenue, and increase the value of their businesses, and to hone their skills in doing so.

The core idea: a business's prosperity often hides in the gaps between what it does now, and what it could do, in 13 different areas, like whether customers will continue to buy forever, and advertising that create the highest possible sales. The business's upside (its results potential) is just sit...