The Upsidedown Approach: A Guide To Business Success:

The upsidedown approach offered by the author sees The Idea as a secondary input for the entrepreneurial process, or perhaps a byproduct of the most important one: the resources. In a friendly yet defiant and inverted manner, the book starts with the traditional end - by drawing a supported conclusion about modern entrepreneurial endeavors. The author then succinctly navigates through real cases and recent powerful concepts such as Design Thinking, Effectuation, and Lean Startup, in an auda...