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The Vacuum Principle: How to Find Market Gaps and Create Category-Defining Companies

By Rajesh Srinivasan
Hardcover
$25.99
By Rajesh Srinivasan
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Just as nature abhors a vacuum, markets rush to fill gaps-and those who spot these spaces first win big. Market-defining innovations emerge not from creating something new, but from seeing what's missing.

The most valuable business skill is detecting opportunities hiding in plain sight-what Rajesh Srinivasan calls "The Vacuum Principle." Market creators like Walt Disney, Steve Jobs, and Jeff Bezos share this gift: seeing the world not just as it is, but as it could be.

Through research, Rajes...

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BusinessManagement & LeadershipStrategic ManagementStrategic planning