The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

Piece by piece, these articles explain the process of creating “blue oc...