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The Will to Win: The Story of Biodun Shobanjo
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The Will to Win: The Story of Biodun Shobanjo is fundamentally a deliberative evaluation of leadership and enterprise management. It is as much a biographical portrait of Nigeria's 'Czar of Advertising' as it is a story of the major developments in the world of marketing communications in Nigeria as it involves Shobanjo. It sheds light on his persona and gives a comprehensive overview of who he is. It is a lucidly engaging work through which the reader understands his parentage, family life...