The World's Simplest Stock Picking Strategy: How to make money investing in the companies in your life

Professional investors on Wall Street have the best education, the deepest knowledge of company accounts, the latest technology, and teams of analysts at their disposal to help them identify the best stock investments. That is their edge. As a part-time, individual investor, you cannot compete on their turf.

What can you do? This is where The World’s Simplest Stock Picking Strategy comes in.

As you go about your life, there are companies you interact with regularl...