Think Differently, Lead Differently: Steve Jobs' Principles for Revolutionary Leadership and Product Design

A man in a black turtleneck walked on stage in 2007 and declared, "Today, Apple is going to reinvent the phone" and he did. This book reveals how Steve Jobs repeatedly pulled off that kind of revolution, not by luck or lone flashes of genius, but through a disciplined set of principles for product design, leadership, and culture that can be learned, adapted, and used in any organization.

Instead of retelling the familiar garage-to-icon story, this book breaks Jobs's approach down into clear,...