Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

by Ekaterina Walter

Hardcover

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Product Details

ISBN-13: 9780071809498
Publisher: McGraw-Hill Professional Publishing
Publication date: 01/11/2013
Pages: 224
Product dimensions: 6.10(w) x 9.10(h) x 1.20(d)

About the Author

Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.


Table of Contents

Acknowledgments xi

Introduction: Connecting the World 1

Chapter 1 Passion 19

Chapter 2 Purpose 39

Chapter 3 People 77

Chapter 4 Product 125

Chapter 5 Partnerships 159

Qui Audet Adipiscitur: Who Dares, Wins 177

Notes 185

Index 197

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Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg 3 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Mark Zuckerberg has abominabally broken into the closed off media gathering space of internet social introverts and readers to batter ram down the barriers and construct a newly refurbished site that is open to all right now, by way of an usurpative lobby funded by trackers and reactionariers looking for the proverbial pied pipers of economic expansion.
The_Beastlord_Slavedragon More than 1 year ago
Mark Zuckerberg has abominabally broken into the closed off media gathering space of internet social introverts and readers to batter ram down the barriers and construct a newly refurbished site that is open to all right now, by way of an usurpative lobby funded n by trackers and reacionmariers looking for the proverbial pied pipers of economic e