Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

Succeed globally. Passport not required. You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:

• A process for creating world-ready products, websites, and software
• Cultural insights into China, Russia, Germany, Brazil, India, and more
• Tips for localizing text, images, icons, and pictures for th...