|Publisher:||Palgrave Macmillan UK|
|Product dimensions:||5.70(w) x 8.60(h) x 0.90(d)|
About the Author
S. TAMER CAVUSGIL is University Distinguished Faculty and The John W. Byington Endowed Chair in Global Marketing at Michigan State University. He also serves as the Executive Director of MSU-CIBER. Professor Cavusgil specializes in international marketing strategy, early internationalization, and emerging markets.
DAVID A. GRIFFITH is an Associate Professor of Marketing at the Eli Broad Graduate School of Management at Michigan State University, where he also serves as Director of the Ph.D. Program. Professor Griffith specializes in marketing strategy and international marketing with a focus on intra- and inter-organizational governance. He has served on faculty at the University of Hawai?i at Manoa, the Japan-America Institute of Management Science, Wirtschaftsuniversität Wien, and University of Oklahoma.
G. TOMAS M. HULT is Director of the Broad International Business Center and Professor of Marketing and International Business in the Eli Broad Graduate School of Management at Michigan State University. He is also the Executive Director of the Academy of International Business. Hult has published more than 70 articles on marketing management, strategic marketing/management, supply chain management, and international marketing/business.
ARIE Y. LEWIN is Professor of Business Administration and Sociology at the Fuqua School of Business, Duke University. He is the Director of the Center for International Business Education and Research (CIBER). He leads a cross-national research collaboration (Denmark, Japan, Korea, Netherlands, Sweden, Switzerland, United Kingdom, and the United States) research consortium -- New Organization Forms for the Information Age (NOFIA) -- involving a longitudinal comparative study of strategic re-orientations and organization restructurings and international competitiveness.
Table of ContentsIntroduction: A.Y.Lewin, S.T.Cavusgil, G.T.M.Hult& D.A.Griffith A Discourse Analysis of Knowledge Creation in International Business Research: Jibs 1970-2005: M.Söderqvist& B. Toyne Multinationality of the Firm: Conceptualization and Measurement: A.H.Kirca Mode Configuration Diversity: A New Perspective on Foreign Entry Mode Choice: B.Petersen, G.R.G.Benito, L.S.Welch& C.G.Asmussen Value Creation in International Electronic Markets: A Conceptual Framework: S.Samiee, P.G.P.Walters& L.Yip Decision Factors Influencing MNES Regional Headquarters Location Selection Strategies: J.Holt, W.R.Purcell, S.J.Gray& T.Pedersen A Signaling Theory Investigation of How to Overcome Negative Country of Origin Effects: L.E.Brouthers, J.W.Story& J.Hadjimarcou Institutions and Organizational Socialization: Integrating Employees in Cross-border Mergers and Acquisitions: R.V.Aguilera, J.C.Dencker& Z.Y.Yalabik Multi-firm Collaboration and International Competitive Dynamics: C.Crossland, D.J.KetchenJr.& C. C.Snow Establishing the Moral Basis of Global Capitalism: Implications for MNEs in Emerging Markets: E.Yin The Study of Fit in International Business Research: Methodological and Substantive Issues: M.B.Myers& D.A.Griffith