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Total Integrated Marketing: Breaking the Bounds of the Function

By Noel Capon, James Hulbert, Nigel F. Piercy
Paperback
$23.95
By Noel Capon, James Hulbert, Nigel F. Piercy
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A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.

Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep cus...

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