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By Harald Dettmer, Thomas Hausmann, Ingomar Kloss, Helmut Meisl, Uwe Weithöner, Paul Degott (Contribution by)

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Das Lehr- und Arbeitsbuch gibt Studierenden der Fachrichtung Tourismus sowie dem fortbildungswilligen Praktiker einen guten Einblick in die branchenspezifischen Gegebenheiten, Probleme und Gestaltungsmöglichkeiten des touristischen Marketing.

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Tourismus-Marketing-Management

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