Trade Shows from One Country to the Next: Trade Show Differences when Exhibiting Globally: THIRD EDITION

Trade Shows from One Country to the Next is a practical, experience-driven guide for companies and professionals marketing their products and services across global trade shows. Drawing on decades of international exhibition experience, Larry Kulchawik explains how trade show practices, regulations, booth design, labor rules, and—most importantly—cultural expectations differ from country to country. Covering regions across North America, Europe, Asia, the Middle East, Africa, and Latin Amer...