Transcultural Management: A New Approach for Global Organizations

A framework for transforming business cultural clashes intocultural synergy.

As the global economy continues to expand, the need forcross-cultural understanding is a key component to businesssuccess. In the U.S. and Japan alone, more than two millionbusiness people are directly involved in cross-cultural businesssituations.

Atsushi Funakawa, a native of Japan who has studied and workedextensively in both the U.S. and Japan, outlines his innovativemodel for managing people across cultures....