Transforming New Technologies into Cash Flow: Creating Market-Focused Strategic Paths for Business-to-Business Companies

Create market-focused strategies that make maximum use of your company’s technologies

What separates the best from the rest among professional managers? The ability to constantly create, rethink, and revamp strategies by creating and applying powerful new concepts. But a major problem for managers in technology-intensive companies is how to successfully integrate their choice of technologies into competitive market strategies. Transforming New Technologies into Cash Flow develops and applies...