Translation and Tourism: Strategies for Effective Cross-Cultural Promotion

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society.

The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and off...