Tribe: The Many-to-Many Sales Coaching Playbook

For decades the sales profession has been fixated on individual sales performance and leadership. Sales methodologies like the Challenger Sale, Sandler Selling, and SPIN selling all focus on the individual seller. But B2B customers have complex problems that require a diverse team effort to solve. That's the first reason why sales methodologies are not working for most companies.

Not only do we promote selling as individuals, but we manage this way too. One-to-many hierarchical sales coachin...