Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It''s a buyer-seller relationship built on a transactional mindset, and it''s not how you should be doing business.

There''s a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. With clarity and precision, Christoph Senn and Mehak Gandhi lay out th...