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Truly Global: The Theory and Practice of Bringing Your Company to International Markets

By Anna N Schlegel
Paperback
$26.49
By Anna N Schlegel
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TODAY'S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company's website, to product interfaces and documentation, to telephone and online support, providing this culturally specific...

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BusinessManagement & LeadershipStrategic ManagementBusiness development