Trust Agents, 10th Anniversary Edition: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents-a New York Times bestseller since its original publication in 2009-is an essential read, now more than ever. In the intervening decade, the internet and social media have become
flooded with misinformation, scams, and other low-quality content. Consumers have understandably become suspicious of anything and everything they see online, which makes it difficult to establish trust
and build relationships. Many businesses struggle to generate meaningful results, whether in terms of ...