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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web
By D. Padua
Paperback
$109.99
By D. Padua
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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
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