Uncopyable: How to Create an Unfair Advantage Over Your Competition (Updated and Expanded Edition)

What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt."

Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific.

Better pricing? You're kidding, right? The company that live...