Undefeated: The True Story of How the Family-Owned Shepler's Mackinac Island Ferry Service Survived and Advanced through Three Generations

Undefeated provides an engaging and thorough picture of how a family owned business developed, overcame challenges, and interacted with the rich context of the northern Michigan tourism industry. It is a very rare story of a three-generation family-owned and family-operated business that has had to fight for survival for nearly seventy years. Fierce competition from other ferry lines, treacherous weather conditions, costly maintenance on passenger and freight vessels, changing governmental ...