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Understanding Hallyu: The Korean Wave Through Literature, Webtoon, and Mukbang

By Hyesu Park
eBook
$31.99
By Hyesu Park
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This book sheds light on aspects of the Korean Wave and Korean media products that are less discussed—Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds.

Drawing on narrative theory and cultural studies, the book makes a compelling argument about how to analyze the production and consumption of Korean media within ...

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