Understanding Media: The Extensions of Man

The groundbreaking, seminal work that redefined the way we think about communication—and the then-emerging phenomenon of mass media.


Marshall McLuhan’s classic work Understanding Media was called “a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication” by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our...