Unforgettable: New Rules for Business Storytelling

"Unforgettable solves a vexing business problem: how do you tell great stories in a corporate environment? The business world is different from the publishing world. Novelists and how-to authors aren't immersed in a tug-of-war between case study production and authentic storytelling. They aren't juggling a 90-second time slot in an event agenda with the overarching goal of driving sales. They don't need to reach different audiences at various altitudes, and they don't battle against firmly ...