Unicorn Team: The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success

by Jen Kem

Overview

Unlock the secrets to building a values-driven Unicorn Team and revolutionize your leadership approach!

You are a Unicorn. You are inspiring, innovative, and powerful—and your idea has the potential to be the next big thing. But whether it’s a product, a service, or a brilliant upgrade that your company could make, you need the right team to make it happen.

Renowned brand strategist and entrepreneur Jen Kem will show you how to identify your Unicorn Leadership Type so that you can build and lead the most collaborative, harmonious, and motivated team of Unicorns to achieve extraordinary results. This values-driven approach to vision, strategy, and mobilization will revolutionize your company culture, enhance employee satisfaction, and drive organizational growth.

This indispensable guide reveals:

• The Unicorn Innovation Model™: Pick the best idea to pursue, rally the right people, and make it rapidly happen
• The 9 types of Unicorns: Discover your leadership style and who your team needs to complement each other
• How to achieve Unicorn Energy™: Reach the flow state where your team works together fluidly, confidently, and successfully

Human beings make the difference between an idea that goes nowhere and an idea that changes the world. Are you ready to turn your great idea into concrete reality?

Product Details

ISBN-13:	9781401980276
Publisher:	Hay House Inc.
Publication date:	02/04/2025
Pages:	320
Sales rank:	434,225
Product dimensions:	6.00(w) x 9.00(h) x 0.81(d)

About the Author

Named a Top Brand Strategist by Forbes, Jen Kem is the mastermind behind many innovations that have changed your life. She has led the team that invented streaming video technology and innovated winning ideas with brands and leadership teams at The Oprah Winfrey Network, Blue Cross Blue Shield, and Oracle, along with numerous New York Times best-selling authors, keynote speakers, and business and thought leaders. Originally from Hawaii, she lives in the San Francisco Bay Area with her husband and kids.

www.theJenKem.com

Table of Contents

UNICORN TEAM
Table of Contents
 
Note to the Reader
The Unicorn Innovation Model
Introduction: Or, How a Scrappy Underdog Saved the World
Unicorn Team Rules for Success
Part One: The Big Idea
Chapter One                      How to Determine If Your Big Idea Is Worth Pursuing
Chapter Two                     Why Most Big Ideas Never Happen and How to Fix This
Part Two: The People
Chapter Three                  The Visionizer
Chapter Four                     The Strategizer
Chapter Five                      The Mobilizer
Chapter Six                        Assessment: Discover Your Unicorn Leadership Type
Part Three: The Process
Chapter Seven  The Brandcast
Chapter Eight                   The Stratagem Session
Chapter Nine                     The Prototyping Process
Chapter Ten                       The Performance Pulse
Part Four: The Challenges
Chapter Eleven When There’s Conflict On the Team
Chapter Twelve                When Your Favorite Unicorn Wants to Quit
Chapter Thirteen            When a Unicorn Is Afraid to Play Big
Chapter Fourteen            “Okay, But What About…?” Top Questions About Unicorn Teams
3 … 2 … 1 … Win! Do Your First Unicorn Sprint
Conclusion
Glossary
Bibliography
Acknowledgments
Book Club Discussion Guide
Become a Client
Get Certified
About the Author

Editorial Reviews

When you’re ready to leap, Jen Kem offers you insight, practical thought models, and most of all, confidence. Go build your team.”
— Seth Godin, New York Times best-selling author of Tribes, speaker, and thought leader

“Unicorn Team is a powerful call to action for leaders to rethink how they bring ideas to life. The Unicorn Innovation Model is a transformative tool for any organization.”
— Mike Michalowicz, author of Profit First

“With tangible insights, game-changing strategies, and her own inimitable voice, Jen Kem reveals how to tap into your most intensely extraordinary qualities to create rare ideas that truly matter.”
— Sally Hogshead, New York Times best-selling author of Fascinate

“A must-read for anyone looking to lead with purpose and drive innovation. Jen’s practical framework and compelling stories make this book an indispensable resource.”
— Nicole Walters, New York Times best-selling author of Nothing Is Missing and host of The Nicole Walters Podcast

“This is the new leadership playbook for all executives and entrepreneurs who want to drive innovation in the modern era.”
— Rory Vaden, co-founder of Brand Builders Group and New York Times best-selling author of Take the Stairs

“If you want to build a million-dollar business, you need a team . . . but not just any team. A Unicorn Team. This book shows you how.”
— Rachel Rodgers, CEO and founder of Hello Seven and Wall Street Journal best-selling author of We Should All Be Millionaires

“An essential guide for leaders who want to build something legendary, for innovators who refuse to settle for mediocre, and for anyone ready to change the game. Bold, insightful, and full of heart, this book is a must-read for anyone serious about innovation and leadership.”
— Michael Port, New York Times and Wall Street Journal best-selling author of Steal the Show

“Jen Kem provides a revolutionary framework for leaders to rally the right people and rapidly bring visionary ideas to market. This book is a game-changer for anyone with big dreams.”
— Farnoosh Torabi, financial expert, author of A Healthy State of Panic, and host of the So Money podcast

“Unicorn Team is a magical blueprint for turning your unique brilliance into both power and profit. Jen Kem’s innovative insights show you how to create and lead with authenticity and make a significant impact.”
— SARK, author of Succulent Wild Woman and artist

“Unicorn Team gives you the ability to tap into the YOU that’s uniquely special and clarify how your ideas are worth rallying around—so that your ideas change the world in a real way.”
— Neeta Bhushan, best-selling author of That Sucked, Now What?, host of the Brave Table podcast, and founder of Highest Self Institute

“Harness your inner Unicorn leader, surround yourself with an exceptional team, and watch people rally around your ideas.”
— Pamela Slim, author of Body of Work and The Widest Net

“If you have an idea that you know will change the world, this is a complete guide to helping you bring it to life in a powerful way.”
— Randy Garn, New York Times best-selling author of Prosper and founder of Prosper Inc.

“Unicorn Team stands out when it comes to books on leadership, business growth, and teams. It’s a strategic guide for companies large and lean to optimize their innovation, collaboration, and execution cycles.”
— Jadah Sellner, best-selling author of She Builds and Simple Green Smoothies and host of the Lead with Love podcast

“A glimpse into the new consciousness the world is emerging into. The old game is broken, and this book is a blueprint on how to turn your mission into the most impactful game you can play for purpose and profit while changing the world.”
— Gordy Bal, Wall Street Journal best-selling author of The New Millionaire’s Playbook, entrepreneur, and investor

“Jen is a rare mix of no-nonsense real talk and a giant caring heart. Unicorn Team will not only inspire you but give you a practical road map to make your ideas happen.”
— Denise Duffield-Thomas, best-selling author of Lucky Bitch and Get Rich, Lucky Bitch!, money mindset expert, and entrepreneur

“Unicorn Team helps you tap into what makes you uniquely YOU and shows you how to rally people around your ideas in a way that sparks meaningful change. A must-read for anyone with big dreams and the drive to bring them to life.”
— Jen Gottlieb, co-founder of Super Connector Media and best-selling author of BE SEEN

“Jen Kem’s book is a blueprint for how to harness the unique magic of teams. The Unicorn Innovation Model is all-encompassing in terms of process and self-knowledge, turning diverse talents into unstoppable, high-performing teams that are innovative and collaborative.”
— Lisa Sun, founder and CEO of GRAVITAS and national best-selling author of Gravitas

“Unicorn Team provides a road map for a truly innovative approach to leadership and teamwork—essential for anyone looking to change the world with their BIG ideas.”
— Yanik Silver, best-selling author of Moonlighting on the Internet and Evolved Enterprise and founder of Maverick1000

“Packed with practical strategies and inspiring examples, Unicorn Team is a must-read for anyone ready to lead with purpose, inspire innovation, and create lasting impact.”
— Sheena Yap Chan, Wall Street Journal best-selling author of The Tao of Self-Confidence

From the Publisher