Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
1119265466
Uniform Across-the-Board Promotions
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
54.99
In Stock
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Uniform Across-the-Board Promotions
102
Uniform Across-the-Board Promotions
102Paperback(Softcover reprint of the original 1st ed. 2014)
$54.99
54.99
In Stock
Product Details
| ISBN-13: | 9783319383101 |
|---|---|
| Publisher: | Springer International Publishing |
| Publication date: | 07/25/2017 |
| Series: | Contributions to Management Science |
| Edition description: | Softcover reprint of the original 1st ed. 2014 |
| Pages: | 102 |
| Product dimensions: | 6.10(w) x 9.25(h) x 0.01(d) |
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